Aisle Rocket Studio: An Omni-Channel Marketing Experience
When a retail vendor decides to go online while maintaining an infrastructural distribution network, the transition not only cause instability within the supply chain but also disrupts the operational proceedings of the distribution network. By understanding the diversity of online and offline marketing structures, Aisle Rocket Studios (ARS) has designed an Omni-channel platform to govern the overall progression of both in-store and online marketing networks. With 30 years of experience in shopper marketing and 18 years in E-commerce, ARS has perfected their own go-to-market strategy that enhances brand value without compromising the functionalities of both markets.
“Category Savy,” or as they like to portray their expertise, ARS believes in achieving their set objectives by bringing out their inherent aesthetic acumen. Let us consider one of their recent endeavors: Designing the kitchen as desired by the customers hardly lives up to thought-out expectations.
The floor prints may turn out differently, the chimney might have a different design than the ones shown or the wall paint might not reflect the true colors desired by the customer. ARS realized this gap between consumer and designer, and bridged the gap using a virtual reality setup that provided a 360-degree view of the entire kitchen design. Customers could directly have a hands-on approach by seeing their design manifest before their eyes using virtual reality consoles. By adopting this strategy, ARS was able to deliver a live preview of the project before actually starting it. The artistic eye prevails as the differentiating factors for their marketing strategies, allowing their customers to figuratively ‘see’ their ambitions.