Ascent360: Breaking into Customer Database Platform
‘Engaging the right individual at the right time with the right message’ has dependably been unthinkable for marketers to accomplish. Ascent360 overcomes this challenge with its transformative innovation. Established in 2012, Ascent360 provides customers with an all-encompassing perspective of client information combined with forefront innovations to transform data into data.
Headquartered in Colorado, Ascent360, a Customer Database Platform (CDP), enables marketers to have a 360 degree perspective of their clients by incorporating client information from different sources. With a granular-level understanding of their customers, businesses can create highly personalized and targeted marketing campaigns.
Ascent360’s CDP incorporates customer data from all sources including POS, eCommerce, email, loyalty program, and browser data. By segmenting customer data based on their individual purchase history, clients can build personalized communication with individuals through automated marketing messages sent out to them through various channels such as email, Facebook, Google, or digital display.
The firm's Account Managers (AMs) are
in charge of helping customers utilize
information for making smart marketing
Ascent360’s innovation is competent at understanding client conduct, enabling its customers to target people and customize their message to drive capable marketing campaigns and increment return for money invested.
The firm’s Account Managers (AMs) are in charge of helping customers utilize information for making smart marketing decisions. The AMs review the analytics results and offer suggestions and best practices to clients on how best to use the Ascent360 platform and advise on what marketing programs to implement.
With a focus on robust analytics, Ascent360 is implementing machine learning. Its next step is to integrate known customer data with anonymous data—data from web traffic and cookies— where the firm explores marketing opportunities based on cookie data.