Konvey is a data-centric platform with the ability to store an unlimited number of custom profile fields as well as business-specific relational data such as purchase history. All data in the system can be used for real-time segmentation, and segmentation can be used in various contexts: on mailings and schedules, in reports, and when selecting contacts (recipients) for editing or export.
In addition to advanced segmentation, Konvey offers out-of-thebox functionality that includes recurring mailing schedules (daily, weekly, monthly), fully customizable landing pages, FTP access, high-speed data import with custom column mappings, tamper-proof hyperlinks, and a REST API. Dirigo can also provide optional services such as dedicated IP addresses, custom domain names, custom APIs, deliverability consulting, creative design, marketing consulting, and development. “Clients often come to us with a defined set of needs that cannot be serviced well by other email automation platforms. That’s our niche. We're still small enough to actually answer the phone and guide our clients on how to take full advantage of our sophisticated platform,” says CEO, David Addison.
There’s center ground between SMB and top-tier ESPs – it is possible for smaller outfits to get the high-end features they desire at a price point that works
Showcasing the latest programming techniques and server technologies, Konvey combines a multi-threaded backend platform (built with Microsoft .NET Core and SQL Server 2016) with an extremely quick user interface (AngularJS, Bootstrap, and TypeScript). It is housed in a proprietary physical architecture that incorporates redundant firewalls and network switches, SQL failover clustering, load-balanced application servers, and clustered file shares. The system was designed for 24/7 up-time, with no maintenance windows.
The Konvey team spent about two and a half years building the platform before releasing the first version. Since then, they’ve been constantly adding new functionality, such as integrations with content management systems. The firm is making a play for high-end users with sophisticated needs, but as the UI is extremely user-friendly, the system functions just as well with smaller list sizes and simpler marketing strategies.