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CIO Applications Weekly Brief

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  • DemandGen: Guiding Marketers Master Digital Marketing
  • Top 10 Companies Providing MarTech Solution - 2018

    Marketing has always been about connecting with the customers at the right time at the right platform. The modern marketing landscape involves marketers implementing innovative services and solutions to tailor, accomplish and enhance marketing. Martech represents the intersection of marketing and technology in today's increasingly digital business world to achieve marketing goals and objectives. Any technology that has a bearing on marketing operations can be martech. It has become a buzzword in business as the applications of martech are nearly endless. It is overwhelming to see how martech landscape has expanded in such a short span of time.

    The use of martech tools is essential for running marketing operations. Companies will continue to increase their investment in martech solution in the coming years. Companies that fail to keep up will find themselves disadvantaged among technically savvy competitors. AI enabled marketing is at the core of martech flourishing. AI within marketing technology stands for effective customer segmentation, advanced and updated customer analytics, and efficient marketing strategies. The increase of customer data platforms that streamline 360-degree data access to the company that further lead to the use of AI, as it feeds on data.

    Predictive analytics is another hottest topic in marketing today. The core of predictive analysis is to predict the likelihood of an outcome through the use of data science. And it becomes the most applicable standpoint for companies in the realm of performance marketing as these efforts are tracked and quantified for sale or customer acquisition. As the technology ecosystem evolves, these innovations will continue to reshape the way marketing is conducted that will result in an increasing demand for martech solution providers. Companies will probably rely on some marketing technology solution provider to support their marketing efforts. Vendors with their solutions will help automate difficult, time-consuming and redundant manual tasks to surface customer insights.

    A robust martech solution should allow a company to peek into what their competitors are up to. As the companies are striving to meet the demands imposed by the age of the customer, there are some key considerations in choosing the right solution provider for marketing tools. Vendors that help organizations with planning, achieving and optimizing marketing campaigns and then evaluating strategies more broadly is the need of modern marketing operation. However, zeroing in on the right vendor is no lesser than the herculean task and here comes CIO Applications.

    Marketing is a marathon and companies need to be prepared for the long haul to finish the cross line. In the light of this, a distinguished panel comprising CEOs, CIOs, CTOs, and analysts including the CIO Applications' editorial board has evaluated and selected the leading marketing technology solution providers that have in-depth expertise and are at the forefront of redefining the traditional marketing methodologies. We present to you CIO Applications' "Top 10 Market Solution Providers- 2018."

    • Top 10 Companies Providing MarTech Solution  - 2018
    • Top 10 MarTech Consulting/Service Companies - 2020
    • Top 10 MarTech Solution Companies - 2020
    • Top 10 Companies Providing Marketing Automation Software Solution - 2017

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Our subscribers nominate the companies with whom they have collaborated and gotten results. If you think there is a company that deserves to be on our upcoming prestigious annual list of Top 10 Companies Providing MarTech Solution , please write to us about them and the reasons you think they need to be on the list

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Top Marketing Tech Companies

Bayshore Solutions

Bayshore Solutions

Bayshore Solutions offers marketing solution that uses audience data to determine the mix and frequency of media. To capture consumer early in the marketing funnel and navigate them through a direct path, the vendor integrates SEO, Paid Advertising, Content Marketing, Email Marketing, and Social Media. With their proven digital marketing technologies, Bayshore drives qualified traffic, creating opportunities for companies to transform their customers into their best brand advocates. The company also considers what happens post-conversation through remarketing, automated drip emails, engaging content, and social campaigns, keeping the customer engaged and connected to the company.

www.bayshoresolutions.com

Bidtellect

Bidtellect

Content is a significant part of every company's marketing strategy as it influences almost every other marketing strategy. Created with a game-changing mission, Bidtellect—a performance platform for content-driven marketing—facilitates efficiency in Native Ad buying, selling, and delivery across the web. Companies can utilize Bidtellect’s real-time optimization algorithms, advanced KPI optimization, first- and third- party data targeting, and the group of industry experts, to drive real-time advantages for paid content distribution campaigns to offer smart advertising.

www.bidtellect.com

DemandGen

DemandGen

DemandGen guides companies along with their digital marketing journey, working hand-in-hand with their teams to help them take advantage of best-available marketing solutions. Their team of talented, passionate experts delivers the tools, support, and knowledge companies need for elevating their marketing's impact. With a partnership with companies like Oracle, Marketo, Salesforce, and others, they offer a broad portfolio of marketing automation and technology services. DemandGen provides companies with people and processes not only to assist in accelerating their marketing automation agenda but also to ensure marketing matters more within the organizations.

www.demandgen.com

FMG Suite

FMG Suite

FMG suite delivers assistance to financial advisors, helping them build their businesses, expand their presence, and bolster relationships with customers. The company provides unique digital marketing tools and award-winning content, including websites, multimedia content, and communication tools to over 40,000 advisors and insurance agents. Since its inception in San Diego, CA, in the year 2011, the company has strived to bring significant difference to the life of advisors. Its offering has grown from websites to a sophisticated and automated suite designed to facilitate the success of advisors. The team of industry experts at FMG specializes in various sectors, including finance, law, compliance, graphic design, web development, and so on

fmgsuite.com

UE.co

UE.co

UE.co is a cutting-edge platform for industry-leading marketing services. Their dedicated teams equip companies with tools they need for successful marketing campaigns. It specializes in big data marketing analytics, customer acquisition platforms, centralized sales applications, and inquiry management systems. Their analytics technology allows advanced consumer qualification scoring and other value-added services. With granular insights, UE.co optimize the performance and value of each lead delivered.

ue.co

Unbiazed LLC

Unbiazed LLC

Unbiazed LLC IS digital marketing agency offering a full suite of Digital Marketing products with the latest in search marketing, Social and Online reputation services. Their digital strategies are based on RoI, driving tangible, measurable results as key performance indicators. Companies can maximize their marketing budget cost-effectively and quantifiable with Unbiazed's solutions. Their AI methodology aims to increase visibility by expanding rankings, escalating web traffic, improving conversions, generating greater brand loyalty and enhancing the company's bottom line. Unbiazed claims their platform as not a mere software program but can help companies across the entire cycle of customer harnessing from purchase to reviews using cutting edge mobile technology.

www.unbiazed.com

X2Engine

X2Engine

Enhancing the customer journey at every point is no cake walk. X2Engine considers marketing automation an essential component to customer engagement and advancing a company's customer journey. With their product X2Marketing Automation, they trigger customer activity, campaign or initiative. They offer highly useful marketing capabilities which can effectively be implemented and utilized by companies. X2Marketing manages and optimizes campaigns, by providing website activity tracking, campaign management, and performance reports, targeted email campaigns, behavior tagging, newsletters, contact lead routing, lead scoring and lead routing and many others. Utilizing X2Marketing can strengthen the brand, increase companies reach and improve connections.

x2crm.com

Ziff Davis B2B

Ziff Davis B2B

As a leader in omnichannel marketing, Ziff Davis B2B provides companies marketing space with quality and client service. The company guides buyers through their journey, across channels, covering the full funnel in the company's most important accounts. With Ziff Davis B2B, enterprises can leverage proprietary behavioral data, actionable intelligence, and comprehensive marketing solutions to put their customers in front of buyers at every step of the customer journey. Mobile and tablet advertising, online advertising and engagement solutions, content syndication, lead management, digital and face-to-face events are some variety of products offered by Ziff Davis B2B.

www.ziffdavisb2b.com

Zift Solutions

Zift Solutions

Zift Solutions believe in a comprehensive approach to people, process and technology that includes service excellence, best practices and a roadmap to success. With that being the motto the company provides solutions that increase channel sales and boosts marketing impact by delivering a superior technology platform, strategic insight, and global channel support. Leading companies are leveraging their cloud-based platform to automate co-branded marketing, enhance collaborative selling and measure results with powerful analytics. Zift helps companies strategize, automate and execute partner-led modern marketing and makes it easy to deliver the current, multi-tactic marketing today’s partners and distributors required to meet objectives.

ziftsolutions.com

HubSpot

HubSpot

Marketing helps a company grow business without compromise. For meeting this objective, HubSpot offers a full stack of software for marketing making people interested in a company's business and happy to be their customer. HubSpot designs cloud-based, inbound marketing software that allows companies to transform the way that they market online. Their service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics. The all-in-one marketing solution of HubSpot promises less hassle, more power, and better support.

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