According to the research firm Markets and Markets, the global market for Marketing Automation (MA) software is expected to reach $5.5 billion by 2019, with a 9.3 percent increase in the coming years. These days, MA is not something new, and most companies know about it. Predictive analytics and big data will further add to MA’s functionality, in ways which were previously not thought possible. Companies can use MA to target prospective customers based on their buying intentions. By predicting the buying capabilities of potential customers, MA will also help sales personnel predict customer behavior, allowing them to take steps to fulfill their requests and needs, which will further increase customer satisfaction and retention. The addition of Artificial Intelligence (AI) in the MA space will also help the sales personnel make sense of all the data that is generated. AI can forecast outcomes of sales calls by predicting customer behavior by looking at all the client interactions and even be used for personalized conversations with customers. The further incorporation of the Internet of Things (IoT) into everyday devices like the smartphone, car, sports tracker, etc. will deliver more useful insights about prospective customers. MA systems can hook into this data and analyze the data further, to again build better relationships with prospective customers.

This edition of CIO Applications brings you the “Top 10 Marketing Automation Software Solution Providers 2017.” This list gives you some of the most prominent organizations in the industry. The proposed list envisions assisting companies to gain from the services of the Marketing Automation Software Solution Providers who suit their specific requirements and help them enhance their business processes.