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Marketing has always been about connecting with the customers at the right time at the right platform. The modern marketing landscape involves marketers implementing innovative services and solutions to tailor, accomplish and enhance marketing. Martech represents the intersection of marketing and technology in today's increasingly digital business world to achieve marketing goals and objectives. Any technology that has a bearing on marketing operations can be martech. It has become a buzzword in business as the applications of martech are nearly endless. It is overwhelming to see how martech landscape has expanded in such a short span of time.
The use of martech tools is essential for running marketing operations. Companies will continue to increase their investment in martech solution in the coming years. Companies that fail to keep up will find themselves disadvantaged among technically savvy competitors. AI enabled marketing is at the core of martech flourishing. AI within marketing technology stands for effective customer segmentation, advanced and updated customer analytics, and efficient marketing strategies. The increase of customer data platforms that streamline 360-degree data access to the company that further lead to the use of AI, as it feeds on data.
Predictive analytics is another hottest topic in marketing today. The core of predictive analysis is to predict the likelihood of an outcome through the use of data science. And it becomes the most applicable standpoint for companies in the realm of performance marketing as these efforts are tracked and quantified for sale or customer acquisition. As the technology ecosystem evolves, these innovations will continue to reshape the way marketing is conducted that will result in an increasing demand for martech solution providers. Companies will probably rely on some marketing technology solution provider to support their marketing efforts. Vendors with their solutions will help automate difficult, time-consuming and redundant manual tasks to surface customer insights.
A robust martech solution should allow a company to peek into what their competitors are up to. As the companies are striving to meet the demands imposed by the age of the customer, there are some key considerations in choosing the right solution provider for marketing tools. Vendors that help organizations with planning, achieving and optimizing marketing campaigns and then evaluating strategies more broadly is the need of modern marketing operation. However, zeroing in on the right vendor is no lesser than the herculean task and here comes CIO Applications.
Marketing is a marathon and companies need to be prepared for the long haul to finish the cross line. In the light of this, a distinguished panel comprising CEOs, CIOs, CTOs, and analysts including the CIO Applications' editorial board has evaluated and selected the leading marketing technology solution providers that have in-depth expertise and are at the forefront of redefining the traditional marketing methodologies. We present to you CIO Applications' "Top 10 Market Solution Providers- 2018."
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