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CIO Applications Weekly Brief

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  • True Influence: Delivering On the Promise of Marketing Automation
  • Top 10 MarTech Consulting/Service Companies - 2020

    In martech’s early days, companies touted the AI and machine learning technologies that made their tools tick. Look at the ad campaigns around leading ones today, though, and you’ll notice that they play up capabilities rather than components.

    Actionable real-time insights are becoming the new gold standard. Integrations with popular sales tools matter more than ever. Especially as martech spending grows, usability is an increasing concern. Marketers are interested in what their martech tools can do for them— not necessarily how they do it. AI and machine learning technologies are no longer primary differentiators, and customers prioritize outcomes instead of flashy tech.

    As martech tools grow in capability, it becomes easier to confuse them. This is already evident in areas like customer data platforms (CDPs) and data management platforms (DMPs). With more than 8,000 marketing related products to choose from, marketing teams are overwhelmed by choice and find it challenging to find the puzzle pieces they need. There are many sources available to discover new solutions and services but narrowing down a category of vendors is challenging. Product reviews are marginally helpful since the way a product performs is often environmentally specific and dependent on interconnectivity with other platforms. Through this edition of CIO Applications, our editorial team wishes to highlight the top players within the martech sector, aiming to showcase eventful avenues in the arena through a peer to peer knowledge delivery approach.

    CIO Applications proudly presents its list of “Top 10 MarTech Consulting/Service Companies 2020.”

    • Top 10 MarTech Consulting/Service Companies - 2020
    • Top 10 MarTech Solution Companies - 2020
    • Top 10 Companies Providing MarTech Solution  - 2018
    • Top 10 Companies Providing Marketing Automation Software Solution - 2017

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Our subscribers nominate the companies with whom they have collaborated and gotten results. If you think there is a company that deserves to be on our upcoming prestigious annual list of Top 10 MarTech Consulting/Service Companies , please write to us about them and the reasons you think they need to be on the list

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Top MarTech Consulting/Service Companies

atisfy

atisfy

atisfy is a data-driven technology company that helps global brands drive sales. It is the creator of industry-leading and advanced influencer marketing platforms atisfyreach™ and atisfyre™. atisfy introduces a novel way for businesses to penetrate increasingly ad-averse markets in real-time. Brands can use atisfyreach™ to discover and collaborate with influencers on atisfyre™ to create trusted content and insights for customer journey touchpoints at scale. The all-in-one advanced influencer marketing platform atisfyreach™ enables enterprise customers to reach new audiences, increase brand awareness, and boost their marketing ROI and bottom line through the power of Influencer marketing. Influencers themselves will be able to use atisfyre™ to get in touch with brands, stipulate their terms, and start creating contracts from brands across the world

www.gamemarketinggenie.com

Embel Assist

Embel Assist

Embel Assist was established in 2000 and is a privately-held organization headquartered in Minneapolis/St. Paul, MN. Since our inception, we have been deeply rooted in helping our clients implement and leverage consumer engagement capabilities. This niche continues to exist even stronger today and our service model has expanded to support the key functions of the consumer engagement infrastructure and provide proprietary products to solve key functionality gaps. We ensure people, process, data and technology are aligned to a strategic roadmap to delivery business value early and often. At Embel Assist, we are dedicated to make our clients successful. Our clients get all of us on every project. Collectively, we are stronger than our parts and we want to make sure that strength is extended to each client and projects we have the privilege to support.

embelassist.com

Julius

Julius

Julius is a leading influencer marketing software solution, offering Search, Influencer Relationship Management, Campaign Management, and Reporting and Analytics. As an influencer marketing software with a best-in-class product suite featuring Search, Influencer Relationship Management (IRM), Campaign Management, and Reporting and Analytics, Julius has been adopted by major brands and agencies. Since its inception in 2015, Julius has led the search and discovery market as the only influencer search solution that applies human intelligence to influencer profiles, making for the most robust profiles and search results available. Most recently, Julius acquired another leading influencer marketing software company, HYPR, to further expand its influencer database and apply new features to workflow tools

www.juliusworks.com

The Deciding Factor

The Deciding Factor

The Deciding Factor is an integrated marketing agency specializing in branding and brand identity, advertising, public relations, e-marketing, website development, social media marketing, and many others

decidingfactor.us

3 Enrollment Marketing

3 Enrollment Marketing

Enrolling a student is challenging—and as marketing channels grow and the technology solutions to manage them multiply, it’s not getting any easier. A multi-channel campaign engaging students, parents, peers and counselors. 3E Awareness engages students where they are online and offline delivering a 360-experience that invokes action

KlientBoost

KlientBoost

"Help companies make more money through intelligent digital advertising and creative conversion rate optimization. Always know what keywords, ads and landing pages your competitors are using. The company help educate, fuel, and build long lasting relationships with the clients work with

OpenMoves

OpenMoves

The company focused approach is based on our clients’ goals — lead generation to maximizing eCommerce – tapping the right strategy then testing and tracking to always deliver results that let you reinvest and grow…and reinvest and grow some more. It focus on a host of business models, including lead generation, eCommerce, franchises, startups, and even non-profits. Each model requires the right strategy, tools, testing, and tracking. And, most of all, experience and focus on bottom-line results

Perkuto

Perkuto

Perkuto helps marketing leaders who are frustrated with not having a bigger impact on revenue. As a Marketo Platinum Partner, our team of experienced consultants create impactful strategies, optimize marketing operations, simplify MarTech and execute on day-to-day campaigns. The company assist marketing leaders to exceed their goals and rise to the top

Skaled

Skaled

Skaled is a B2B sales consultancy focused on helping organizations and the people that work there reach their full potential. Skaled operates as a team that supports, challenges and roots for one another. Selecting the right content type and mix to attract, engage, and sell to your audience is half the battle

WebFX

WebFX

WebFX is a full-service digital marketing agency, and we create custom strategies for each of our clients based on their needs and goals. The company team is made up of award-winning marketers, designers, and developers, and we know what it takes to get real results online. We also keep the focus on the metrics that mean the most, like leads and revenue generated. We know that hitting these goals is what moves businesses forward, and we believe that our clients' success is the best measure of our own performance

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