• Data Square: Harnessing The Power of Martech and Data For Good

  • Top 10 MarTech Solution Companies - 2022

    The marketing principles businesses use to achieve marketing success remained constant over the years, but the tools they use to achieve marketing success have changed dramatically. Advertisements in newspapers used to be commonplace. Businesses now rely heavily on digital advertising and artificial intelligence marketing strategies. We’ve often seen marketing departments set the trend of putting new tech to work and generating results, whether it’s big data analytics, social media, or artificial intelligence (AI). A global pandemic has continued to accelerate the adoption of digital and cloud technologies across all business functions, including marketing. The martech industry has seen tremendous growth recently and, as a result, is valued at over $121 billion worldwide.

    Automation and AI are being used by many businesses to better engage their customers, improve their response rates online and in the workplace, and gain quantifiable insights into how effective their day-to-day operations are. Marketers use machine learning and AI to predict risks, create PPC campaigns, and create well-targeted email campaigns. Another tool that has become more than a trend at this point is chatbot-generated marketing content, which helps businesses execute direct response marketing campaigns efficiently.

    AI also enables marketers to have 360-degree view of their customers. The value AI drives to marketing processes will grow as more marketers trust and understand its value. The impact of data on marketing technology trends increases gradually. Thanks to campaign performance monitoring platforms, managers can track the efficiency of content they publish and capture metrics—customer acquisition cost, customer lifetime value, and many more.

    This edition aims to provide our readers with insights into the current Martech space and the innovations taking place in this sector.

    Let us know your thoughts.

    Top MarTech Solution Companies

  • Data Square

    Data Square

    Data Square’s vision is to streamline businesses’ omnichannel marketing campaigns with strategy powered by a fusion of database, advanced analytics, and decision support technology that includes email and campaign management. The CRM Square solution is a physical representation of that vision.

    datasquare.com

  • G5

    G5

    As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Through its Intelligent Marketing Cloud, G5 delivers unrivaled performance and scalability through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences, and continuous spend optimization

  • 3 Enrollment Marketing

    3 Enrollment Marketing

    3 Enrollment Marketing provides social media, digital marketing, SEM and other conventional marketing services. 3E’s tech stack is retailinspired to deliver the most personalized, interactive 360º experience campaigns in higher ed with digital at the core

  • Bidtellect

    Bidtellect

    Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and quality programmatic. With roots in native, our platform was built on context-driven technology and optimization down to the placement level, ensuring readiness for the cookieless future while achieving performance goals

  • Cloud4Wi

    Cloud4Wi

    Cloud4Wi’s comprehensive location-based marketing platform is the ultimate tool for filling the offline gap of the digital customer journey, allowing companies to drive loyalty and revenue. Using customer offline data, our proprietary platform sends perfectly targeted messages to the right customers at the right moment - at the right time and place

  • Constant Contact

    Constant Contact

    Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing. Whether it’s driving sales, growing a customer base or engaging an audience, they help clients build strong connections and generate powerful results

  • Global Expert Netwirk

    Global Expert Netwirk

    Expert-Nation.com Global Expert Network is a national and global leader in the provisioning of Subject Matter Experts (SMEs) and Strategic Consulting, a Vietnam-era US Army Veteran-owned 3rd Generation Family Business. Its services range from scientific and engineering consulting to strategic business problem-solving to marketing and crisis management

  • Higher Logic

    Higher Logic

    Higher Logic is an industry leader in cloud-based engagement platforms. Their data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, they help track and manage interactions along each stage of the digital customer experience

  • Rev

    Rev

    Rev helps go-to-market teams hit their growth and revenue targets. They help clients fill their funnel with leads that fit their ideal customer profile and are ready to hear their pitch

  • Upland Software

    Upland Software

    Upland Software helps global businesses accelerate digital transformation with a powerful cloud software library that provides choice, flexibility, and value. Their growing library of products delivers the “last mile” plug-in processes, reporting, and job specific workflows that major cloud platforms and homegrown systems don’t provide



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