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CIO Applications Weekly Brief

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  • True Influence: Delivering On the Promise of Marketing Automation
  • Top 10 MarTech Solution Companies - 2020

    In martech’s early days, companies touted the AI and machine learning technologies that made their tools tick. Look at the ad campaigns around leading ones today, though, and you’ll notice that they play up capabilities rather than components.

    Actionable real-time insights are becoming the new gold standard. Integrations with popular sales tools matter more than ever. Especially as martech spending grows, usability is an increasing concern. Marketers are interested in what their martech tools can do for them— not necessarily how they do it. AI and machine learning technologies are no longer primary differentiators, and customers prioritize outcomes instead of flashy tech.

    As martech tools grow in capability, it becomes easier to confuse them. This is already evident in areas like customer data platforms (CDPs) and data management platforms (DMPs). With more than 8,000 marketing related products to choose from, marketing teams are overwhelmed by choice and find it challenging to find the puzzle pieces they need. There are many sources available to discover new solutions and services but narrowing down a category of vendors is challenging. Product reviews are marginally helpful since the way a product performs is often environmentally specific and dependent on interconnectivity with other platforms. Through this edition of CIO Applications, our editorial team wishes to highlight the top players within the martech sector, aiming to showcase eventful avenues in the arena through a peer to peer knowledge delivery approach.

    CIO Applications proudly presents its list of “Top 10 MarTech Solution Providers 2020.”

    • Top 10 MarTech Solution Companies - 2020
    • Top 10 MarTech Consulting/Service Companies - 2020
    • Top 10 Companies Providing MarTech Solution  - 2018
    • Top 10 Companies Providing Marketing Automation Software Solution - 2017

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Our subscribers nominate the companies with whom they have collaborated and gotten results. If you think there is a company that deserves to be on our upcoming prestigious annual list of Top 10 MarTech Solution Companies , please write to us about them and the reasons you think they need to be on the list

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Top MarTech Solution Companies

BlueConic

BlueConic

The BlueConic customer data platform liberates marketers’ first-party data and makes it accessible wherever and whenever it is required for marketing. BlueConic is the pure-play customer data platform (CDP) that helps marketers liberate their first-party data and establish a comprehensive single customer view for use when and where they need it. Founded in 2010, the company provides marketers and their activation tools with access to first-party customer data that is both unified and actionable, so marketers can effectively orchestrate individualized experiences across channels

www.blueconic.com

True Influence

True Influence

True Influence is the technology leader of intent-based sales and marketing solutions. The company, leverages data, technology, and content to drive high-impact marketing campaigns and share detailed data insights with companies, connecting them to their next customer. True Influence has developed a way for marketers and salespersons to reach out and influence prospective buyers. The company has the intent data, which gives marketers, and specifically salespersons, the advantage of knowing the right time to engage with the buyer. True Influence brings to the table its True Influence ABM Marketing Cloud™ platform, an integrated suite of solutions available as web-based services that embodies everything that sales and marketing teams need to execute account-based marketing programs at scale—in one place

trueinfluence.com

DEMANDBASE

DEMANDBASE

The biggest and fastest growing companies in the world rely on Demandbase to drive their Account-Based Marketing strategies and maximize B2B marketing performance. The company pioneered the ABM category nearly a decade ago, and today we lead the industry as an indispensable part of the B2B tech stack. Demandbase offers the only end-to-end ABM Platform that helps B2B companies identify, win and grow the accounts that matter most

Madison Logic

Madison Logic

Madison Logic empower marketers to accelerate their pipeline by identifying, prioritizing and engaging their top accounts. Through the ML Platform, it bring sales and marketing together with integrated buyer insights and journey optimization to make every interaction a meaningful one.The ML Platform from Madison Logic is the only global account-based marketing platform that uses technology, actionable data, and content to speed the buyer journey at all stages

Marketop

Marketop

Marketop generate the highest quality leads powered by Ai and Machine learning. The company proprietary platform tracks over 15 billion data-points across the internet that monitor human behavior of more than 275 million Americans. Then it use data technology and smart marketing systems to develop campaigns that market our partners ads to only 3% of individuals that are actual buyers

NetLine

NetLine

NetLine Corporation operates the largest B2B-specific content syndication lead generation network offering content syndication, lead generation, account-based marketing, lead nurture, and more. Run performance-based campaigns to ensure your success today. NetLine is an online B2B multi-channel content marketing network providing targeted branding and high quality lead generation. NetLine’s services have attracted clients such as Adobe, Citrix, Google, Hewlett Packard, IBM, Microsoft, Oracle, Salesforce, SAP, and Symantec

Quark

Quark

Quark Enterprise Solutions develops a content automation platform that helps large organizations streamline the creation, management, publishing and delivery of business-critical content. The company solutions automate the process with reusable Smart Content components that can be dynamically assembled and delivered with precision in any format and to any channel — web, tablet, mobile, print, and more. As a result, leaders in industries such as finance, manufacturing, energy, and government can reduce costs, save time, improve consistency and make their content brilliant

SmartSites

SmartSites

SmartSites is a full service digital agency offering website design and development, SEO, and PPC. The company diverse team of designers, developers, and strategists is 50 people strong and spans across the globe. Since the company inception in 2011, the company has completed over 600 projects, and have received only 5 star reviews across Google+, Yelp, and Facebook

TechTarget

TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world

Televerde

Televerde

Televerde helps global B2B organizations generate demand and accelerate sales through a combination of strategic data solutions, marketing technology and highly skilled sales professionals. Since its inception in 1994, Televerde has been a purpose-driven company providing education and career opportunities for incarcerated women both while in prison and after release. Using this business model, Televerde has generated more than $8 billion in revenue for its clients

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