The marketing principles businesses use to achieve marketing success remained constant over the years, but the tools they use to achieve marketing success have changed dramatically. Advertisements in newspapers used to be commonplace. Businesses now rely heavily on digital advertising and artificial intelligence marketing strategies. We’ve often seen marketing departments set the trend of putting new tech to work and generating results, whether it’s big data analytics, social media, or artificial intelligence (AI). A global pandemic has continued to accelerate the adoption of digital and cloud technologies across all business functions, including marketing. The martech industry has seen tremendous growth recently and, as a result, is valued at over $121 billion worldwide.
Automation and AI are being used by many businesses to better engage their customers, improve their response rates online and in the workplace, and gain quantifiable insights into how effective their day-to-day operations are. Marketers use machine learning and AI to predict risks, create PPC campaigns, and create well-targeted email campaigns. Another tool that has become more than a trend at this point is chatbot-generated marketing content, which helps businesses execute direct response marketing campaigns efficiently.
AI also enables marketers to have 360-degree view of their customers. The value AI drives to marketing processes will grow as more marketers trust and understand its value. The impact of data on marketing technology trends increases gradually. Thanks to campaign performance monitoring platforms, managers can track the efficiency of content they publish and capture metrics—customer acquisition cost, customer lifetime value, and many more.
This edition aims to provide our readers with insights into the current Martech space and the innovations taking place in this sector.
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