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CIO Applications Weekly Brief

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MarTech

2021 Business and Tech Predictions

2021 Business and Tech Predictions

Peter Tsai, Senior Tech Analyst, Spiceworks Ziff Davis
  • Getting Around the Marketing World

    Getting Around the Marketing World

    Kobi Ben Meir, Director of Marketing, Yalber
  • Why Mobile Marketing Represents a New Era of Digital Marketing

    Why Mobile Marketing Represents a New Era of Digital Marketing

    Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.
  • Automating the Customer Journey - Busting the Myth of All or Nothing

    Automating the Customer Journey - Busting the Myth of All or Nothing

    Martin Coady, Executive Director, Marketing Technology, VMLY&R
The Rise of the Machines: Where Does the Person Stop and the Machine Start?

The Rise of the Machines: Where Does the Person Stop and the Machine Start?

Michael R. Solomon, Professor of Marketing, Saint Joseph’s University
Why Invest in the Customer Experience?

Why Invest in the Customer Experience?

Lisa Bowen, Vice President of Marketing, PharMerica
  • Thinking out-of-the-box to launch business beyond borders
  • Thinking out-of-the-box to launch business beyond borders

    Bill Bass, Chief Marketing Officer; And Kara Lawson, Senior Director Ecommerce, FULLBEAUTY Brands
  • Selection and Alignment of Marketing Automation with Business Goals
  • Selection and Alignment of Marketing Automation with Business Goals

    Tim Wagner, SVP & CMO, Envoy Mortgage
  • Time for Healthcare to Open the

    Time for Healthcare to Open the

    Marci Sindell, CMO and Senior Vice President of External Affairs, Atrius Health And Alli Chandra, Senior Manager, Consulting Service, AVIA and Jason Lineen, Senior Vice President, Consulting Practice Leader, AVIA
  • Expressing Your Brand in the Age of MarTech: Challenges and Opportunities

    Expressing Your Brand in the Age of MarTech: Challenges and Opportunities

    Dawn Lerman, Ph.D. Professor of Marketing and Executive Director, Center for Positive Marketing, Fordham University and Author of The Language of Branding: Theories, Strategies and Tactics
  • Do Consumers Want MarTech?

    Do Consumers Want MarTech?

    Michael R. Solomon, Ph.D, Professor of Marketing, Saint Joseph’s University
  • When Did Martech Get So Complex and How Ecosystem Thinking Can Help Fix It?

    When Did Martech Get So Complex and How Ecosystem Thinking Can Help Fix It?

    Richard George, Global Head, Digital, User Experience and Marketing Technology, Refinitiv
Data Helps Companies Keep Pace with Consumer Expectations

Data Helps Companies Keep Pace with Consumer Expectations

Scott Horn, CMO, [24]7.ai
  • Enterprise Mobility

    Enterprise Mobility

    Will Cohen, Founder and CEO, Top, Inc.
  • Looking Past the Trends: Why Value Lies in the Convergence of Technology

    Looking Past the Trends: Why Value Lies in the Convergence of Technology

    Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation
  • Training as Agile as Technology: A Business Requirement

    Training as Agile as Technology: A Business Requirement

    Milind Gurjar, Senior Director & General Manager, Cisco
The Nuances of Marketing

The Nuances of Marketing

Dee Hadley, CMO, UNO Restaurants
Marketing Disruption: Role of the CIO

Marketing Disruption: Role of the CIO

Shirish Lal, COO and CTO, Harte Hanks
  • How Tech is Changing Just About Everything in Marketing
  • How Tech is Changing Just About Everything in Marketing

    David Roman, SVP & CMO, Lenovo
  • Rethinking the Value of Marketing Expertise
  • Rethinking the Value of Marketing Expertise

    Warren Zenna, EVP & MD, Havas Media Group
  • The Future of Marketing: Creating 3-Dimensional Customer Profiles in an IoT Frenzied World

    The Future of Marketing: Creating 3-Dimensional Customer Profiles in an IoT Frenzied World

    Jeanine Banks, EVP, Global Products & Solutions, Axway
  • The State of Marketing Technology Solutions

    The State of Marketing Technology Solutions

    Clay Stobaugh, EVP & CMO, John Wiley & Sons
  • OmniChannel Marketing Redefined

    OmniChannel Marketing Redefined

    Amy Romero, CMO, Creative Drive
  • New Year, New Opportunities? Marketing Automation Can Help Retailers with Mobile

    New Year, New Opportunities? Marketing Automation Can Help Retailers with Mobile

    Marissa Tarleton, CMO, RetailMeNo
Top 10 MarTech Solution Companies - 2020
Top 10 MarTech Consulting/Service Companies - 2020
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MarTech 2020

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Featured Vendors

  • Unbiazed LLC: Digital Optimization with Big Data and AI

    Danny Basu, Managing Partner, Roger Pakalapatty, Managing Partner, Unbiazed LLC

    Zift Solutions: A Bigger Vision (and Better Tech) for Driving Channel Success

    Gordon Rapkin, CEO, Zift Solutions

    Bayshore Solutions: Delivering the

    Kevin Hourigan, President and CEO, Bayshore Solutions

    Bidtellect: The Native Advertising Expert

    Lon Otremba, CEO and Director, Bidtellect

    X2CRM: Automate, Personalize and Monitor the Customer Journey

    David Buchanan, CEO, X2Engine

    UE.co: Finding High-Intent Customers Simplified

    Keola Malone, CTO, UE.co

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