MarTech
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Why Mobile Marketing Represents a New Era of Digital Marketing
Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.
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Automating the Customer Journey - Busting the Myth of All or Nothing
Martin Coady, Executive Director, Marketing Technology, VMLY&R
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The Rise of the Machines: Where Does the Person Stop and the Machine Start?
Michael R. Solomon, Professor of Marketing, Saint Joseph’s University
Why Invest in the Customer Experience?
Lisa Bowen, Vice President of Marketing, PharMerica
Thinking out-of-the-box to launch business beyond borders
Bill Bass, Chief Marketing Officer; And Kara Lawson, Senior Director Ecommerce, FULLBEAUTY Brands-
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Time for Healthcare to Open the
Marci Sindell, CMO and Senior Vice President of External Affairs, Atrius Health And Alli Chandra, Senior Manager, Consulting Service, AVIA and Jason Lineen, Senior Vice President, Consulting Practice Leader, AVIA
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Expressing Your Brand in the Age of MarTech: Challenges and Opportunities
Dawn Lerman, Ph.D. Professor of Marketing and Executive Director, Center for Positive Marketing, Fordham University and Author of The Language of Branding: Theories, Strategies and Tactics
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Do Consumers Want MarTech?
Michael R. Solomon, Ph.D, Professor of Marketing, Saint Joseph’s University
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When Did Martech Get So Complex and How Ecosystem Thinking Can Help Fix It?
Richard George, Global Head, Digital, User Experience and Marketing Technology, Refinitiv
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Data Helps Companies Keep Pace with Consumer Expectations
Scott Horn, CMO, [24]7.ai
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Looking Past the Trends: Why Value Lies in the Convergence of Technology
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation
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Training as Agile as Technology: A Business Requirement
Milind Gurjar, Senior Director & General Manager, Cisco
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The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants
Marketing Disruption: Role of the CIO
Shirish Lal, COO and CTO, Harte Hanks
How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo-
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Rethinking the Value of Marketing Expertise
Warren Zenna, EVP & MD, Havas Media Group
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The Future of Marketing: Creating 3-Dimensional Customer Profiles in an IoT Frenzied World
Jeanine Banks, EVP, Global Products & Solutions, Axway
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The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons
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OmniChannel Marketing Redefined
Amy Romero, CMO, Creative Drive
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New Year, New Opportunities? Marketing Automation Can Help Retailers with Mobile
Marissa Tarleton, CMO, RetailMeNo
