MarTech
Selection and Alignment of Marketing Automation with Business Goals
Tim Wagner, SVP & CMO, Envoy Mortgage-
Time for Healthcare to Open the
Marci Sindell, CMO and Senior Vice President of External Affairs, Atrius Health And Alli Chandra, Senior Manager, Consulting Service, AVIA and Jason Lineen, Senior Vice President, Consulting Practice Leader, AVIA
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Expressing Your Brand in the Age of MarTech: Challenges and Opportunities
Dawn Lerman, Ph.D. Professor of Marketing and Executive Director, Center for Positive Marketing, Fordham University and Author of The Language of Branding: Theories, Strategies and Tactics
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Do Consumers Want MarTech?
Michael R. Solomon, Ph.D, Professor of Marketing, Saint Joseph’s University
When Did Martech Get So Complex and How Ecosystem Thinking Can Help Fix It?
Richard George, Global Head, Digital, User Experience and Marketing Technology, Refinitiv
Data Helps Companies Keep Pace with Consumer Expectations
Scott Horn, CMO, [24]7.ai-
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Looking Past the Trends: Why Value Lies in the Convergence of Technology
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation
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Training as Agile as Technology: A Business Requirement
Milind Gurjar, Senior Director & General Manager, Cisco
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The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants
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Marketing Disruption: Role of the CIO
Shirish Lal, COO and CTO, Harte Hanks
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How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo
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The Future of Marketing: Creating 3-Dimensional Customer Profiles in an IoT Frenzied World
Jeanine Banks, EVP, Global Products & Solutions, Axway
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The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons
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OmniChannel Marketing Redefined
Amy Romero, CMO, Creative Drive
