MarTech
Expressing Your Brand in the Age of MarTech: Challenges and Opportunities
Dawn Lerman, Ph.D. Professor of Marketing and Executive Director, Center for Positive Marketing, Fordham University and Author of The Language of Branding: Theories, Strategies and Tactics-
Do Consumers Want MarTech?
Michael R. Solomon, Ph.D, Professor of Marketing, Saint Joseph’s University
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When Did Martech Get So Complex and How Ecosystem Thinking Can Help Fix It?
Richard George, Global Head, Digital, User Experience and Marketing Technology, Refinitiv
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Data Helps Companies Keep Pace with Consumer Expectations
Scott Horn, CMO, [24]7.ai
Enterprise Mobility
Will Cohen, Founder and CEO, Top, Inc.
Looking Past the Trends: Why Value Lies in the Convergence of Technology
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation-
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The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants
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Marketing Disruption: Role of the CIO
Shirish Lal, COO and CTO, Harte Hanks
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How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo
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The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons
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Rethinking the Value of Marketing Expertise
Warren Zenna, EVP & MD, Havas Media Group
