×
CIO Applications Weekly Brief
Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications
AmberLeaf: Providing Integrated Marketing Automation
Larry Goldman, CEOA robust data foundation is always at the core of any proper implementation of marketing automation, and AmberLeaf’s data foundation is well structured and benefits the clients greatly. The company's marketing automation services help clients nurture the ability to implement closed-loop marketing, develop a singular view of their business-to-business and business-to-consumer clients, improve their marketing practices, and remodel their marketing programs.
Amberleaf also provides advanced analytics and predictive modeling to create response models and customer value models to identify the most profitable acquisition, retention, and cross-selling targets. The firm creates marketing databases, customer masters, and product masters and also helps them implement data governance and data quality programs— ensuring that the information stays clean and can be managed for analytical and marketing purposes.
Sales automation is an offering that AmberLeaf specializes in apart from marketing automation. Moreover, the combination of sales automation and marketing automation allows the company’s clients to have a one-stop shop for sales, service, and marketing implementations. AmberLeaf also educates the clients’ sales team about the benefits of adopting a new platform thereby helping them to achieve maximum ROI on their automation investment. Additionally, the company supports a wide range of sales forces with the information required to optimize their sales function like revenue reporting, opportunity management, pricing, commissions and so on. The company also has people that specialize in organizational change, thus making sure that their systems are adopted by the clients.
As with many great companies, customer satisfaction and customer relationships are valued a great extent. AmberLeaf has helped many customers along its path to success, and one such client was Hyatt hotels. The renowned hotel group had huge databases and issues with managing the complex data environments. Moreover, the client was challenged by marketing problems due to their diverse customer base. On approaching AmberLeaf, their data infrastructure improved rapidly coupled with their ability to leverage both established as well as emerging marketing channels. This also led to growing benefits for the client in both analytical and marketing standpoints.
The company looks ahead to offer customer experience as a service, which will allow the firm’s clients to leverage Platform-as-a-Service, software-as-a-service applications, master data management services, data warehousing services, and analytical services as one integrated suite. Additionally, the company plans on integrating all the cloud-based offerings with strategic services and analytical services which would make it a single service provider for all customer experience projects, customer experience support, and customer experience upgrades. AmberLeaf’s data management expertise makes sure that the different channels and systems involved in delivering marketing automation are integrated and consolidated in one place “The ability for our clients to test new customer-centric strategies, evaluate them, refine them, and re-deploy them to the marketplace in a quick turnaround is our main goal” concludes Goldman.
